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Take Cover! Marketing Blitz for McCafe Is on the Way

McDonald's Massive $100 Million Coffee Launch Impossible to Escape

Whoever said mass marketing is dead never worked at McDonald's. The master of the McBlitz is about to outdo itself with its long-awaited national campaign for its new coffee line, touted as the biggest launch in its history -- no small feat for a company that regularly drenches consumers in marketing.

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Javaman powered by Just Roasted Coffees Presents the Finest Coffees AvailableSince Mother’s Day became a national holiday in 1914, tradition suggests that it’s mom’s day off. But a Market Day online survey found that of those families that celebrate Mother’s Day at home, 38 percent of moms will prepare their own family’s Mother’s Day meal this year. The online survey was conducted with more than 945 respondents.

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Just Roasted Coffees and Javaman Offers The Best Flavored Coffees You Can FindMillions of people enjoy and consume coffee as a drink not only for its aroma but for its property as a stimulant. Some like to drink hot steaming coffee, while others dribble over cold coffee shakes. Choices are infinite these days because flavored coffee is in the move. Coffee now comes in different flavors that are mouth-watering. Coffee lovers across the world are experiencing the delight with these flavors, and with new flavors being innovated to blend with coffee every day. The art of flavoring coffee evolved years ago with basic ingredients like cardamom, cinnamon, and pepper. Since then auspicious beginning, flavorings have passed long journey. Flavors these days comprise mango, almond, hazelnut, pumpkin, peanut butter, and numerous to mention. Flavored gourmet coffee is a highly popular drink consumed.

Americans making more coffee at home: poll

Sat Mar 21, 2009 4:25pm EDT

By Marcy Nicholson

BOCA RATON, Florida (Reuters) - Daily coffee consumption in the United States was steady this year compared to 2008, while the number of people making their coffee at home rose, the National Coffee Association of U.S.A. said on Saturday.

Data from the 2009 National Coffee Drinking Trends survey, which polled more than 3,000 adults in the United States by telephone in January and February, was released at the NCA's annual convention in Boca Raton, Florida.

"Consumers still see coffee as an integral part of their everyday lives," NCA chief Robert Nelson said.

"Even if economic conditions cause some to alter their coffee choices, they are nonetheless continuing to enjoy coffee at levels very much on par with recent years," he said in a release.

Preliminary data showed 54 percent of adults drank coffee beverages daily, compared to 55 percent a year ago. With the margin of error plus or minus 1.6 percentage points, the NCA viewed consumption as statistically flat.

Of the people who said they had drunk coffee the previous day, 83 percent said they had made it at home -- up 5 points compared with year-ago figures.

"The coffee industry as a whole doesn't seem to be suffering at all, seems to be recession resilient," said Mark DiDomenico, director of Customer and Consumer Insights for Sara Lee Foodservice.

"Gourmet coffee is where we saw some of the decline," said DiDomenico, who presented the survey results on the convention's final day.

Daily consumption of gourmet coffee, which includes espresso-based drinks, fell to 14 percent, back to levels seen in 2007, he said. In 2008, this category was at 17 percent.

Another area of decline was from people who said they had drunk coffee within the past week or year. Coffee consumption in these groups fell 3 points to 63 percent and 77 percent respectively.

Those numbers suggest some of the less-frequent coffee drinkers might have stopped, the study said.

The NCA survey has been conducted since 1950 and is the longest available statistical series of consumer coffee drinking patterns, DiDomenico said.

(Reporting by Marcy Nicholson; Editing by Xavier Briand)

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