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Americans making more coffee at home: poll

By Marcy Nicholson

BOCA RATON, Florida (Reuters) - Daily coffee consumption in the United States was steady this year compared to 2008, while the number of people making their coffee at home rose, the National Coffee Association of U.S.A. said on Saturday.

Data from the 2009 National Coffee Drinking Trends survey, which polled more than 3,000 adults in the United States by telephone in January and February, was released at the NCA's annual convention in Boca Raton, Florida.

"Consumers still see coffee as an integral part of their everyday lives," NCA chief Robert Nelson said.

"Even if economic conditions cause some to alter their coffee choices, they are nonetheless continuing to enjoy coffee at levels very much on par with recent years," he said in a release.

Preliminary data showed 54 percent of adults drank coffee beverages daily, compared to 55 percent a year ago. With the margin of error plus or minus 1.6 percentage points, the NCA viewed consumption as statistically flat.

Of the people who said they had drunk coffee the previous day, 83 percent said they had made it at home -- up 5 points compared with year-ago figures.

"The coffee industry as a whole doesn't seem to be suffering at all, seems to be recession resilient," said Mark DiDomenico, director of Customer and Consumer Insights for Sara Lee Foodservice.

"Gourmet coffee is where we saw some of the decline," said DiDomenico, who presented the survey results on the convention's final day.

Daily consumption of gourmet coffee, which includes espresso-based drinks, fell to 14 percent, back to levels seen in 2007, he said. In 2008, this category was at 17 percent.

Another area of decline was from people who said they had drunk coffee within the past week or year. Coffee consumption in these groups fell 3 points to 63 percent and 77 percent respectively.

Those numbers suggest some of the less-frequent coffee drinkers might have stopped, the study said.

The NCA survey has been conducted since 1950 and is the longest available statistical series of consumer coffee drinking patterns, DiDomenico said.

(Reporting by Marcy Nicholson; Editing by Xavier Briand)

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Good News For Coffee Drinkers: It May Protect Your Liver

By Heather Maloney
Beth Israel Deaconess Medical Center staff

Can't live without your morning cup of joe? That may be a good thing: more and more studies are pointing to the health benefits of our favorite caffeinated beverage, especially when it comes to warding off liver disease.
"The first study linking coffee and liver disease appeared about 20 years ago," says Dr. Sanjiv Chopra, a hepatologist at Beth Israel Deaconess Medical Center in Boston and a professor of medicine at Harvard Medical School. "The researchers discovered that coffee drinkers had lower levels of liver enzymes. Since then, many studies have shown that coffee is amazingly protective for the liver."

Got latte?

A battle is brewing as fast food chains target coffee concoction

By Leonor Vivanco

RedEye

"It's pretty much the only time of day I get my calcium," said Singson, who lives in Streeterville.

The Northwestern law school student said she orders up the combination of espresso and steamed milk at least twice a day and supplements her caffeine addiction with regular coffee throughout the day.

While she said it gets expensive to drink lattes all the time, she finds her preferred coffee drink comforting.

Coffee Drinking Lowers Women's Stroke Risk
Two or more cups a day boosts protection for nonsmokers, study finds

By Alan Mozes
HealthDay Reporter

MONDAY, Feb. 16 (HealthDay News) -- Drinking coffee appears to lower the risk for stroke among women, with more consumption translating into more protection, Spanish and American researchers suggest.

The finding stems from the tracking of both coffee habits and stroke occurrence among tens of thousands of American women across nearly a quarter century. And it adds to earlier indications that coffee might also offer some protection against diabetes, while not raising the risk for heart trouble.

However, the current evidence also includes a cautionary note for smokers: Their habit seems to wipe out whatever protection long-term coffee drinking might otherwise confer.

"Many people have been very concerned that coffee might actually be a risk factor for stroke, that it might, in fact, increase the risk of stroke," said the study's co-author, Rob M. van Dam, an assistant professor at Harvard Medical School and Harvard School of Public Health, in Boston. "But here we saw that it might end up being beneficial rather than detrimental."

The findings were released Monday for the March 3 issue of Circulation.

Caribou: Free Decaf Friday Afternoon

The Business Journal of the Greater Triad Area - by John Vomhof Jr.

A day after Starbucks Corp. said it will continuously brew decaffeinated coffee only until noon to trim costs, Caribou Coffee Co. Inc. responded Thursday by announcing it will give away free decaf. Well, at least for one afternoon.

Brooklyn Center, Minn.-based Caribou (NASDAQ: CBOU) will offer free 12-ounce cups of decaffeinated coffee from noon until close at all of its stores on Friday. The company has a store at Friendly Center in Greensboro.

"Decaf drinkers deserve better," Caribou Coffee Senior Vice President of Marketing Alfredo Martel said in a statement. "Caribou Coffee is first and foremost a coffeehouse, emphasis on coffee. We strive to give our customers the very best coffee, when, where and how they want it. And if that means a cup of decaffeinated coffee in the afternoon, then we're more than happy to oblige."

McDonald's Brews A Cuppa Competition

Sandra Pedicini- Sentinel Staff Writer

Hoping to cash in on the specialty-coffee market, McDonald's has begun offering lattes, mochas and cappuccinos in many of its restaurants, including some in the Orlando area.

By mid-2009, all 186 Central Florida locations plan to offer McCaf� beverages from espresso machines that grind Arabica beans and shoot out steamed milk with the press of a button.

"They're a little watered down, but they're cheaper than Starbucks," said Nikki Roadcap, 27, of Maitland, sipping an iced vanilla latte at a Maitland McDonald's last week.

McDonald's officials downplay competition with Starbucks, whose name is synonymous with fancy coffee, trendy stores and high prices.

But in this economy, McDonald's could steal some Starbucks customers with its cheaper specialty coffees, said Steve West, a restaurant-industry analyst for Stifel Nicolaus.

"People don't really have the money to go to Starbucks and drop four or five bucks for a latte and a cappuccino anymore," West said.